Get your limited edition hat for Bobble Day!

Get your hands on a limited edition hat for Age UK's Bobble Day - knitted to order by a granny near you!

Knitwear label Grannies, Inc. has designed a limited edition hat to raise money for Age UK's Bobble Day this Friday (10 February) - the annual fundraising event which urges Brits to dig out their brightest winter woollies and dress them with fluffy Age UK bobbles to raise funds to help keep older people warm and well in winter.

Lovingly crafted by grannies in the UK, the official Bobble Day hat in vibrant orange, yellow and pink, with an oversized bobble on top, is made from 100% British spun merino wool yarn.

Already spotted cosying up to celebrities during the recent cold snap, the Bobble Day hat from Grannies, Inc. has been spotted on model and Dirty Sexy Things actress Charlotte De Carle (pictured above), model and Made in Chelsea star Funda Onal and model Julian Okines, all of whom are passionate about Age UK's work.

The limited edition hat is available exclusively from
www.granniesinc.co.uk, costing £35, with £8 going directly to Age UK's Spread the Warmth campaign.

Get involved with Bobble Day this year

Bobble Day aims to highlight the plight of people in later life during the colder months, as over 200 older people die needlessly every day in winter because of the effects of cold weather.

Bobble Day is part of Age UK's annual Spread the Warmth campaign, which aims to make winter warmer for 360,000 older people by providing information, advice and practical services. These include getting warm and nutritious meals to older people, helping to keep homes warm and giving free information and advice 365 days a year.

Paul Farthing, Fundraising Director at Age UK, said: 'Something as simple as buying a fluffy bobble from one of Age UK's 450+ high street shops for a suggested donation of £1, or buying the official Bobble Day hat from Grannies, Inc, will make a real difference to older people in winter. So go on, help Spread the Warmth.'

Ways to support the campaign

There are lots of ways you can support Age UK's Spread the Warmth campaign this winter. You can make a donation simply by calling 0800 169 87 87 or visiting www.ageuk.org.uk/bobbleday.

Alternatively, you can show their support for Bobble Day by turning their Facebook profile picture all woolly with the new Knit Me app at http://on.fb.me/knitmeapp

There is also official Bobble Day wool available for you to produce your own woolly creations! 50p from each yarn bought goes towards our Spread the Warmth campaign.